stclarke reports on Ralph Lauren’s launch of Ask Ralph, an AI-driven shopping assistant powered by Microsoft Azure OpenAI, aimed at revolutionizing digital retail engagement.

Ralph Lauren’s Ask Ralph: Conversational Shopping with Microsoft Azure OpenAI

Ralph Lauren has launched ‘Ask Ralph’, a new shopping experience designed to leverage the capabilities of Microsoft Azure OpenAI Service. This platform features cutting-edge conversational AI, enabling customers to interact naturally with a virtual assistant that helps them find products, get style recommendations, and receive tailored support.

Key Highlights:

Conversational Commerce: Ask Ralph uses advanced natural language processing from Azure OpenAI to deliver a seamless, dialogue-driven shopping journey for customers.
Personalization: The AI assistant can understand user preferences and context to offer personalized product suggestions, making online shopping more engaging and efficient.
Microsoft Azure Integration: By building Ask Ralph on Azure, Ralph Lauren benefits from enterprise-grade security, scalability, and compliance for handling customer interactions.

Benefits to Retail and Media:

Enhanced customer engagement through interactive and intuitive digital experiences
Faster product discovery and efficient shopping
Real-time AI assistance powered by Microsoft’s latest AI technologies

Read more about this innovation on Microsoft’s official blog: Microsoft at IBC 2025: Accelerating the frontier of media and entertainment with AI

Further Information:

For an in-depth look, visit the announcement post.

This release marks another milestone in how AI and cloud platforms are shaping the future of e-commerce and retail engagement.

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