JillArmourMicrosoft presents a detailed Microsoft Partner case study on how Adastra leveraged Microsoft Fabric and Azure OpenAI Service to overhaul Heritage Grocers Group’s analytics infrastructure, enabling scalable, predictive insights across a rapidly expanding grocery business.

Partner Case Study: Adastra Transforms Heritage Grocers Group’s Data Analytics with Microsoft Fabric and Azure OpenAI Service

Overview

Heritage Grocers Group, operating retail banners such as Los Altos Ranch Market, Cardenas Markets, El Rancho Supermercado, and Tony’s Fresh Market, faced major data challenges stemming from rapid expansion and multiple acquisitions between 2022 and 2024. Managing diverse point-of-sale (POS) and ERP data across six states for unique customer segments required a solution that was both scalable and unified.

The Challenge

  • Integration of large, disparate POS datasets from various ERP systems
  • Maintaining high customer standards and data quality during rapid growth
  • Processing terabytes of historical and live data efficiently
  • Generating reliable, predictive analytics for geographically- and demographically-diverse clientele
  • Delivering the solution under an accelerated six-month timeline

Microsoft Partner Solution

Adastra, a leader in analytics, business intelligence, and AI (2024 Microsoft Partner of the Year for Data & AI, Americas), was brought in to design and implement a modern data analytics solution. They leveraged:

  • Microsoft Fabric: To unify, organize, and manage large volumes of structured and unstructured data, enabling scalable analytics and seamless reporting across the organization.
  • Azure OpenAI Service: For advanced AI-backed predictive analytics to help understand regional purchasing patterns and improve community-specific marketing and assortment planning.

Results & Benefits

  • Centralized, unified data estate enabling consistency and high-fidelity analytics
  • Predictive analytics to understand unique purchasing preferences across different geographies
  • Scalable infrastructure prepared for future acquisitions and data growth
  • Accelerated deployment—delivered in six months (vs. typical 12–18)
  • Empowered business users with actionable data insights to drive customer satisfaction

Key Takeaways

  • Microsoft Fabric and Azure OpenAI Service are powerful tools for rapidly unifying and extracting value from massive enterprise data estates
  • Collaborative partner approaches can dramatically reduce project timelines and risk in complex retail environments

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Author: JillArmourMicrosoft
Microsoft Partner Case Study
Published: Updated Aug 11, 2025

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