Microsoft Cloud shares insights from Ronald den Elzen of HEINEKEN on how the company is using Microsoft AI to drive digital transformation and business growth.

HEINEKEN: Leveraging Microsoft AI for Business Transformation

In this video, Ronald den Elzen, Chief Digital & Technology Officer at The HEINEKEN Company, discusses the company’s strategic adoption of agentic AI technologies. As a 160-year-old business with a start-up mindset, HEINEKEN is using Microsoft AI to drive digital transformation and position itself as the best-connected brewer in the world.

Ronald highlights the potential of generative AI (gen AI) to go far beyond traditional digital transformation, offering what he describes as a ‘once-in-a-lifetime opportunity’ for growth, innovation, and operational excellence. The video illustrates how AI can reshape business processes, decision-making, and industry connectivity.

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Key Points:

Strategic use of Microsoft AI and agentic AI models in brewing industry
Generative AI viewed as a significant opportunity for business evolution
AI’s role in enhancing business connectivity and transformation
Insights from HEINEKEN’s Chief Digital & Technology Officer

This case study highlights the enterprise-level impact and vision of Microsoft AI adoption in established industries.